I am surprised that Lewis PR hasn't sponsored the exhibit - after they 'virtually' picked the bones clean before the poor thing was dead by claiming to have the first live blog on the creature's ill-fated progress and getting the company a lot of publicity on Sky News etc in the progress.
My question to you Lewis is this: What good did it really do you or your company to dine out on the suffering of an innocent creature? Granted - if you were just trying to get airplay you did well. But you came across to me (and a number of our contemporaries) as self-serving headline grabbers. Did you get any credibility, respect...business out of it? I'd like to know...
I, for one, want to get on with the job of publicising my clients and not myself. If one of my clients had asked me if they should try to publicise themselves on the back of being able to view a dying whale out of their swanky office block then I would advise them to steer clear.
For the record I have oodles of respect for all of the staff at Lewis (one of the best agencies in the industry)… but I think their call on the whale was a wrong'un.
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